Press releases alone do not make an effective media relations strategy. Every organization has specific and particular needs when it comes to reaching a mass audience. Newspapers, blogs, industry publications, and web articles are a sampling of outlets Joe will work with to create personal relationships on behalf of your organization to get your message before the right audience.
At the center of how your business grows is how you effectively communicate with your clients, business partners, and key stakeholders. By employing a long-term, albeit often interchangeable, plan as to how, when, and to whom you communicate, your organization can take control of its own messaging to bolster its reputation and drive business results. Joe will devise a long-term communication strategy for your organization to meet these objectives.
It’s likely your organization is already using social media to brand and market itself but have you asked, are we doing right? Social media is one facet of an overall communications strategy that helps you connect directly with clients, potential clients, industry leaders, and key business partners. Joe will work with your organization to devise a comprehensive plan to maximize your investment in social media to help you reach your business goals.
It can take one public relations mishap to damage your company’s most valuable asset, its reputation. In business, the unforeseen challenges are often those that set an organization back, particularly for those without a plan in place to protect what you have worked so hard to build. By utilizing all facets of an effective communications plan, Joe will guide your organization through troubled waters to protect your reputation through quick, effective, and efficient messaging.